Piñata Smashlings, from Toikido are known for their playful and creative spirit. This creative advertising campaign, which merges pop culture with play, showcases a fresh perspective on branding that’s as vibrant as the confetti inside their Piñata Smashlings.
We recreated some of the world’s most famous logos using colorful paper confetti – the very same fun filling you’ll discover inside the Piñata Smashlings. It’s not just a campaign; it’s a celebration of joy and imagination.
Original taglines from brands like Nike, Spotify, Walmart, adidas, and Google have been cleverly adapted to fit the Piñata Smashlings universe. It’s a playful homage that celebrates both the original brand and Toikido’s boundless creativity.
We wanted to infuse the nostalgia and familiarity of well-known brands with our brand’s playful essence. The campaign’s launch in Times Square was a nod to Toikido’s presence at the New York Toy Fair.
The marketing world is buzzing about the campaign’s audacious approach. By taking iconic brand imagery and giving it a fun twist, Piñata Smashlings cements its position as an innovative and boundary-pushing toy line.
Merging pop culture with play, showcasing a fresh perspective on branding